Emotional Marketing is the answer for a successful strategy in mature markets. Sound and Music as part of it activates the human audio sense in addition to the common visual solutions in the digital world. Earcons are the audio answer to visual icons and Sonification transfers data into sound.
govad MUSIC and their partners are experienced enough to avoid audio pollution and cacophonie – the „too much of it“.
Our emotional marketing and sound concepts are smart and authentic and also include the link from the digital world into real life.